India tops Credit Suisse emerging consumer scorecard 2015

India tops Credit Suisse emerging consumer scorecard 2015 

India has topped in the list of Credit Suisse emerging consumer scorecard 2015, among the 9 emerging economies. This scorecard was prepared by fifth annual Emerging Consumer Survey by the Credit Suisse Research Institute. Key facts The survey had interviewed consumers across nine emerging economies including Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey. Ranking of other countries: Brazil (2nd), Indonesia (3rd), Saudi Arabia (4th), China (5th), Turkey (6th), Mexico (7th), Russia (8th) and South Africa (9th). This survey had profiled the consumer sentiment and its drivers across the emerging world. Thus, providing insights regarding consumer sentiment and future consumption patterns in emerging economies. As per the survey, the formation of a strong government at the centre in India had triggered a major revival of consumer sentiment in 2014. It also mentioned that, e-commerce share in India have increased to 32 per cent from 20 per cent in 2013. In 2014 survey, India was placed at fourth position.